Silver award
The Capital Catwalk
Since its opening in 1971, The Capital Hotel has been more than a place to stay – it has been a destination where stories begin.
Tucked into the heart of Knightsbridge, a neighbourhood known for fashion, elegance, and expression, The Capital has long welcomed guests who arrive with purpose – whether for celebration, transformation, or simply to experience London at its finest.
This year’s installation, The Capital Catwalk, is a floral homage to that journey. Inspired by the movement, style, and quiet theatre of daily life within the hotel, the design transforms the entrance into a living catwalk - where every guest is the main event, and every moment is curated with care.
A mannequin dressed in floral couture stands mid-stride, symbolic of the hotel’s own personality: refined, poised, and effortlessly composed. Her presence reflects the tailored service of The Capital team – who move with discretion and grace behind the scenes.
To one side, an oversized pink floral heel bursts with blooms – a playful tribute to the neighbourhood’s fashionable energy. Whether heading to Harrods, dining in the hotel’s restaurant, or simply slipping into something elegant for afternoon tea, fashion begins at The Capital.
The low balcony to the left is home to moss figures, representing the front row of a catwalk show – an audience of onlookers immersed in the spectacle. Above them, both balconies bloom with fresh foliage and trailing florals, like an extension of the hotel’s warm and welcoming presence.
Together, these elements represent not just flowers in fashion – but the fashion of hospitality itself: beautifully designed, intentionally crafted, and always walking one step ahead.
This is not just a tribute to flowers in fashion.
This is a tribute to The Capital’s legacy of elegance, and to the way it dresses every stay in care, detail, and unforgettable charm.